Welcome to the

UX Fika Podcast

A weekly podcast hosted by Anna Dahlström, the founder of UX Fika and author of Storytelling in Design. In this show, she chats to friends from the UX and conference scene and gets to know them at a deeper level than what group dinners and conferences usually allow. You can find the UX Fika podcast where you normally listen.

The story behind the UX Fika podcast

"One year into the pandemic & our move to Sweden, I got this idea, to interview the people I missed seeing, to get to know them better, & to catch up."

- Anna Dahlström, host of the UX Fika Podcast

There was a group of us who used to meet up for dinners in London every time certain someones passed through town. March 2020 was the last time I was part of those dinners. It ended up being my last social outing before moving to Sweden, and the last one before the pandemic hit.

The first season of the UX Fika podcast are with some of those dinner people. The idea came from a purely selfish place as I missed them, and the other people I used to meet and talk to at conferences and through the UX community. But for once, I wanted to chat one-on-one. To get to know them a bit better. Then I realised that many of you would probably benefit from hearing what we talked about, so I decided to record the chats. And that’s how the UX Fika podcast was born.

The UX Fika Podcast café & fika list

A list of recommended cafés by our guests

Since I love cafés and fika, and it's part of our name, I thought I'd get tips from our guests. Stay tuned for a running list of their favourite cafés, and their favourite fika, or 'fikor' as it's called in plural in Swedish.

Sneak peak & guess the guest

Our first season has 6 guests on it. Can you guess who they are?

“This exercise allows you to make this shape and once you have that shape, then you can reflect on what does that mean? Why did I put that mark there?”

Guest 1

Episode 1

“We were definitely making people want stuff rather than making stuff people want, which, I think, is the most important lens to look through when you're working.”

Guest 2

Episode 2

“Design crit is a brilliant place for ethical conversations because you're already having tough questions about is this the right solution? Is it going to work?"

Guest 3

Episode 3

“If you're a founder and owner of a company, you have a constant level of background worry. Because at end of the day, the buck stops with you.”

Guest 4

Episode 4

“You are going to evolve how you serve those needs, but people can continue to come to you for that, for the longevity of your career.”

Guest 5

Episode 5

“We were in the teeth of recession. However, we thought there is an opportunity to set up a small recruitment business in the digital space, because that space is going to bounce back.”

Guest 6

Episode 6