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About us

At UX Fika we provide practical hands-on learning that you can apply the very same day. 

Our focus is to help you through the different stages of your UX career, and to educate those of you in related disciplines to get a better understanding of UX. Because though UX should be owned by someone, it affects every aspect of the business. 

'Fika' is a Swedish word. It's a bit of a thing here & for us.

It means to have a break over something to eat and/ or drink. Usually it’s a cup of coffee accompanied by something sweet but it can be any drink and light bite. More than anything, it’s about taking some time out with friends, family, or colleagues, and in many Swedish workplaces fika is scheduled into the day.

UX Fika is about

Bite sized learning in inspirational places & online

Going for a fika is a bit of a treat. That’s how we want UX fika to feel too. It’s work but at the same time it’s not. It’s UX Fika.

We know the practical limitations of everyday (work) life. That’s why all of our offerings are bite sized. That way you can fit it into your day and you’ll keep coming back. And that matters because that’s how progress is made.

What UX Fika offers

At UX Fika, we provide classes, coaching, and custom training in UX, Product Design, storytelling, and presentation skills. Our goal is to help you develop the practical hard and soft skills you need based on the role you have, or the role you want to move into
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UX Fika meet ups

Join our monthly online or in person UX Fika meet ups. Each one has a theme, and of course a fika element to it. You'll find them all on our meet ups page.

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Training & Workshops

Our training comes as one-off master classes and workshops, or as courses. Either online or in person, off the shelf, or custom made for you, your whole team or company. If you want to know more get in touch.

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Helpful resources

To make it easy for you we've gathered the best and the latest resources for the different stages and areas of your UX career in our guides. If you have something you'd like us to add let us know.

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Mentoring & Coaching

We offer both mentoring where we share our skills and experience to help you, and coaching where we work with you to define and reach your goals. If that's what you're looking for, drop us a note.

Headshot Anna Dahlstrom, founder of UX Fika

UX Fika is run by

Anna Dahlström

Anna is a UX designer, coach and author formerly based in London but now back in her hometown Lund, Sweden. Over the last 23 years she’s worked client side for the likes of The BBC, for B2Bs and startups – including running her own, and with digital and marketing agencies on a large variety of brands and projects, from websites and apps to bots and TV UIs. Both in a freelance and permanent capacity. She’s also a mum of two, a seasoned speaker, and the author of ‘Storytelling in Design‘ for O’Reilly. 

Need help? Book an online UX Fika chat with Anna

UX Fika chats last from 30mins to an hour and are all about you and what you want input on. You're welcome to get feedback on work, ask about how to handle certain situations, use the session for goal settings, or general advise. Whatever you need help with, we're here.